While Europe seems to be in the throws of an upheaval given the mounting debt situation in countries like Greece, Spain and Italy. One trend that has been surging over the past few years is the number of Europeans who shop online. In some countries, especially western European nations like France, Germany and Sweden are predicted to rise over 80% in the next five years.
Taking advantage of this increasing market means utilizing effective SEO techniques to sell your products. Naturally, you can use other, established marketing strategies to help bolster your sales such as PPC or Pay Per Click and social media marketing to reach the millions of people who normally eschew traditional forms of media.
But ultimately the people in Europe search for goods and services online much like North Americans. They go to popular search engines, type in a word or phrase and whatever website bests matches their search will pop up on the results page. However, there are a few tips to create effective SEO in Europe to sell your products to the emerging continent of shoppers.
Effective Translation: The keywords and key phrases you use in English often will not translate well into another language. As true with our language, people who speak French, Spanish, Portuguese and other languages have their own words, phrases or sayings that are not directly translatable. There are thousands of examples, but the bottom line is you need to have your website translated by SEO experts that are fluent in that particular language. Preferably it should be their native language in order to have the best effect.
Use Local Networks: Most people feel comfortable with the “dot.com” and why not? It is the most prevalent in many countries.. When employing SEO in Europe, you’ll want to use the networks your customer will feel most the most comfortable.
Backlinks: Effective backlinks can bring about a higher search result entry for your online business. Using popular social media sites can be particularly effective. Facebook is perhaps the most popular in Europe currently, with MySpace and AboutUs also showing respectable numbers.
Tap in to the “Y” Generation: With Baby Boomers aging and the “X” Generation being of smaller numbers, the “Y” Generation is the most internet savvy and likely to make purchases on the web. Focusing your efforts on this generation can help build sales.
Consider Scandinavia: Consisting of Denmark, Finland, Norway and Sweden, Scandinavia has a very high percentage of its people on the internet. The younger generation in particular has embraced the internet and does a great deal of shopping online. Effective SEO Scandinavia targeting would create a presence in their social networking to help generate even more sales.
These are a few tips to help your SEO in Europe efforts. You should always maximize your research efforts to fully understand the market to make the best informed decisions.

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