Google is making some fairly extensive changes to their algorithms for 2013 which will affect businesses that rely on pay per click and SEO for the main stream of incoming customer traffic. Such changes are an annual event as Google attempts to weed out spam and promote honest online businesses.
With changes comes predictions of how the online business world will react, especially this year give that some of the changes are extensive and will require some careful decision-making, especially by online businesses that rely heavily on traditional SEO for their marketing strategies.
Here are some of the predictions for 2013 based on the information that we know right now. While there is no guarantee that these predictions will take hold, they can serve as a guide for preparing your online business for the changes that may come.
Will Google’s algorithm changes put more SEO companies out of business?
The answer to that question is a qualified no. We do not see a significant number of businesses packing up and shutting their doors just over the changes made. However, these changes will requires some deft maneuvering in order to adapt to the new strategies that Google in employing.
Oddly enough, new business start-ups may get an initial boost because of these changes since Google will now favor new websites over old ones in their search results rankings. So at least the influx of new businesses will more than likely remain steady.
Will people stop using organic SEO for their business?
For well established online businesses, the answer is also no, but they will most likely greatly reduce their organic SEO efforts in favor of expanding more towards social media trends that Google will favor even more in the coming year.
The real damper on organic SEO however will be felt as newer websites gain an advantage over older, more established ones. Given that Google might reverse this trend for 2014 if the numbers really sink, we feel that many well established businesses will still incorporate organic SEO into their marketing, but not as strongly as before.
Will businesses find Google PPC more attractive that organic SEO in 2013?
Yes. This is a fairly easy prediction given how traditional organic SEO will certainly take a hit in the coming year. Google PPC still offers a viable means of getting to new customers, albeit not quite as efficient as organic SEO was in its prime.
Taking advantage of Google PPC will mean some restructuring of their marketing strategy, but for long term success this seems to be a viable alternative at least for now.
Should SEO companies call it quits with all these constant algorithm changes?
While they probably should not quit, they might want to think about expanding their services so that if organic SEO does take a huge dive that they can still survive.
The nature of internet marketing is one of constant change. With new websites popping up everyday, social media expanding at a tremendous rate and Google trying to eliminate as much spam as possible, SEO companies will certainly be dinosaurs in a few years if they stick to old fashion methods and do not expand their services.
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