The use of another person’s material on the internet goes against copyright laws. As such, website owners must be careful to give credit where it due especially when you are using another person’s intellectual property. Even then, search engines like Google have continuously worked on helping to stop this practice. This is evident in the regular reviews of laws that are aimed at promoting service delivery. In the Google latest algorithm that is aimed at curbing piracy, Google seeks to recognize the number of notices of copyright removal that it has received for any given site. Consequently, such sites that have been found to violate the copyright law are subject to a heavy penalty that includes a drop in the search engine page result rankings. In addition, the website may also be expunged from Google’s Index depending on the extent of the violation.
The copyright removal notices are usually brought up by the person who is convinced that another party has used their content without requesting to be allowed to use it. This applies to illustrations, audio files, videos and even audio files. Hence, when you post materials that you have taken from another person’s website including Google’s image searches then you are ruining your campaign to rank high on the Google search engine results. Remember Google rankings play an important role in determining the number of visitors coming to your page alongside SEO efforts.
Google boasts of having the largest share of online searches at 66 percent meaning that these latest changes in the Google algorithm could affect the business search results more adversely. Typically, Google receives thousands of reports of websites that have content that infringes the copyright law and must be brought down. In fact, the number is estimated to be at an all time high of 4.6 million requests in 30 days. When the Google latest algorithm is implemented, many website will definitely record a significant drop in the Google rankings. This is because this latest number of requests that Google has received surpass the number recorded in 2009.
It must however be said that most of these requests touch on the entertainment industry hence website owners should be vigilant about the kind of content that is posted on their sites. So then what can you do before the Google latest algorithm catches up with you and consequently affect your Google rankings? To begin with, you will need to remove any pirated material that is hosted on your website as soon as possible. This calls for you to also check the site and ensure that it is free of any such material because you just never know. Secondly, websites that allow users to add content need to have terms and conditions that state the material they upload must not infringe any copyright. In addition to this you can come up with a system that will prevent posting of copyright infringing materials. Lastly, consider engaging an SEO company to manage your website on your behalf as you may not have time to keep track of all the incoming content.
In summary, Google latest algorithm seeks to enforce the copyright infringement law hence website owners must ensure that they take the necessary measures to avoid the penalty.