We at Norwegian search engine optimization ( SEO Norway ) company write beautiful copy for a customer. We don’t judge our friends the way their dogs and cats do. And we don’t read our copy like our own customers. It is true that clients live on a completely different plant.
If you hang around the Internet, you develop a unique lifestyle. For instance, some of my best friends are people I’ve never met. We exchange emails and phone calls for years. My favorite web designer is an American living in Australia. And you hear the same promises over and over. “Bring traffic to your website.” “Attract all the clients you can handle.”
Your world may not be the Internet. Maybe you live coaching, fishing, cooking, etc.. But chances are your familiar phrases will seem fresh and exciting to your target market.
Customers want to be sold. They know you’re not putting up websites and creating brochures so you’ll feel good and collect gold stars for your Permanent Records. If they want your service, they’re looking for reasons to say “yes.”
Another truth about customers is that they don’t want to stop and think.
With the many ways to advertise, it is easy to sometimes be in a rush to just get something out somewhere. But, no matter where you plan to advertise, there are important fundamentals that will help create advertisements that are effective and profitable. Here are three that will get you headed in the right direction.
You need to find out what makes your business different from that of your competitors. From that, you can develop a strategy based on the strengths or even weaknesses of those differences. Actually, good marketers identify strengths, weaknesses, opportunities and threats (SWOTs) and develop their strategy from those factors.
“We’re not #1, so we work harder to get the job done.” This is a Norwegian way of selling something. Some new comers or foreign companies do not know it, so they brag a lot and scare away Norwegian prospects.
In this example, a weakness was used to let customers know that they will do what it takes to get the job done. Customers know that they are not #1 so the service and pricing will be competitive.
In developing effective headings and ad copy, it is essential to live by the adage, Attention, Interest, Desire, and Action (AIDA).
When developing “AIDA” it is important to keep in mind that all purchases revolve around basic human wants and they fall into two categories; the desire to gain, and the desire to avoid lose which is the most effective way. It really doesn’t matter what you say if you’re not saying it in the right place.
Just as important as what you say, is where you say it. Where and when you place your ads will have a tremendous effect on the results of those ads. Knowing little facts, such as, the following will give you a much more effective campaign:
-Full page ads get better response on the right hand pages.
- Larger ads work better than smaller ads.( however these types of ad cost more)
If placing smaller ads, they generate more response if lower on the page and closer to the outer margins.
In direct mail, buyers are more responsive to mailings received mid-week than on Mondays, Fridays, or weekends.
Seminars and lectures work better during the second and thirds weeks of the month.
Those are just a few simple facts that will create better response for you. Being a student and learning all the intricate details of advertising will be time well spent in regards to the success of your campaigns.