Getting top ranking in search engines search results can have a exceptional influence on the accomplishment of your enterprise.
You can either have interaction the competence of a Search Engine Optimization business, or if you have the time, you can use some changes you may make to your website yourself.
What keywords do you think your buyers would type in to search for your products or services? A keyword may be one word (e.g. “dentist in Norway”), nevertheless multiple keywords or keyword phrases are usually preferred, for the reason that they are more specific and more likely to be what your prospects are looking
Write down as many as you may think of Brainstorm with your team. Think of alternative words. Consider geographical phrases if they are important to your customer (e.g. “house cleaning Norway”). Also, get some ideas from your competitors’ websites. Try to make a list of 20-30 keyword phrases.
Choose the two keyword phrases you think will be searched for the most. But also keep in mind, the more competition there is for a keyword, the harder it is to achieve highest rankings. If you want to rank high in Google for the keyword “Dentist”, you have a very long journey ahead. So try your best to select two keyword phrases that are the most relevant to you business nevertheless that are neither vague nor competitive. It’s a good idea to have 2 or 3 words in each phrase (e.g. “clothing Norway”)
When you’ve selected your two best keyword phrases the next step shows you how to make some improvements to your home page.
Web copy refers to all the words or text on your website. Because content is king in the world of search engines, your keyword phrases need to be placed strategically on your webpage to convince Google that your content is highly relevant to those keywords. The more prominent they are, the better.
An important tip is to also include these keywords in your HTML “title tag”. Use your content management system to make these changes yourself, or perhaps ask your web developer to do it if you’re unsure how.
Once you have fine-tuned your home page, think adding new content, such as detailed descriptions of what you offer FAQs and informative articles about your products and services. It’s also good to bear in mind that search engines may only read text, not pictures. Often web developers embed words in images to look better for website visitors or use Flash for animation, but this is a major impediment to search engines.
Each link from another website to your website (not from your website) is considered by search engines as a vote of popularity for your business and will improve your rankings.
But it is the quality, not quantity, of the links that is crucial. The other websites should be relevant to your industry, and preferably highly regarded themselves. Ten quality links count far more than 500 links from arbitrary websites. In the same way your personal organization network may have a significant influence on the success of your establishment, so too the online network you build on the internet.
Brainstorm all the relevant websites that could link to you, such as non-competing companies, and industry bodies and organizations. Write a friendly email to each describing the benefit their visitors would get in knowing about your firm, and request them to create a link to your website. Most people will not respond first time round, so a follow-up phone call is usually required.
Keep an eye on your rankings in Google over the next few months by typing your chosen keywords into the search box, and recording your ranking. Plus look at your hosting reports to understand what search terms your visitors are using to find your website.
The above process can be also be repeated for each page of your website. Remember to keep updating your content, and continually enhance the number of links to your website.
As you see your rankings climb you should see a corresponding increase in web traffic and a substantial increase in sales enquiries. Be sure to record the source of your customer enquiries, so you may measure the achievement of your marketing efforts.