For years, many rumors have been circulating on the internet about dedicated IP address and their association with obtaining higher SERPs for your website. Google and other search engines treat shared IP address and static or dedicated IP address the same, so this is just a myth that has been propagated to sell more dedicated IP address by the ISP companies to increase their profit margin.
The truth of the matter is that an effective SEO web design does more to increase your SERPs than anything else. By being on a shared IP address, some sites can benefit from the rankings of the other websites by association. The main drawback is if there is an illegal site on your server or a spammer website. These two types in association with your website, because of the shared IP address, could cause you harm in your SERPs. Additionally, if one of the blackhat sites gets banned, it could have reciprocating results on your website. This is a rare occurrence, but has been known to happen.
An affordable SEO is one way you can meet the increased price of a dedicated IP address. By having a dedicated IP address, off page SEO is more effective due to no association with any other website. This is one way to ensure that your reputation on the internet goes untarnished. This also puts a great deal of pressure on your effective SEO process to perform. If reputation is your top priority, then a dedicated IP address is a must. By having this dedicated IP address, your site can receive the SSL certification and the security that goes with it. But Google will handle your site in the same manner that it ranks the shared IP address sites. So, reputation and not ranking is the key difference.
If you have a dedicated IP address that also has your email server on it, then there are fewer times your communications are sent to a spam folder of your intended recipients. Because good communications is an essential element to running a successful business, how your emails are interpreted by the recipient’s security software could mean the difference in obtaining a sale, or losing it.
The one thing that can be noticed on the internet is that if a company is selling dedicated IP address along with affordable SEO web design assistance, they pick their words very carefully in their advertisement. The words “MAY increase your SERPs” appears instead of “will increase your SERPs” repeatedly.
Better security and not being associated with blackhat sites is a major benefit to obtaining a dedicated IP address. But affordable SEO is not as good as effective SEO. Your SEO web design is still the crucial element to increase your SERPs. The dedicated IP address providers are trying to sell a hyped-up advertising campaign. There are advantages, but with that comes a higher price. It is better to have the best SEO web design to increase your page rankings from the search engines.
Search engine optimization and marketing services