Social media marketing is indeed a vital part of the search engine optimization technique. The latest inclusion of the social sites such as twitter and facebook in the SERP’s of the big time search engines like Yahoo, Google and Bing shows that the social media has reached way too far then ever expected. It means that more you advertize your products, more will be the traffic generated on your website, henceforth.
As a well known fact, links and backlinks on the RSS feed or the bookmarked articles and published ads on these social sites, leads to your own website, the new inclusion of the posts on facebook and twitter on the SERP’s of these engines, would result in very good results for the promotion and sales of one’s website.
This process is similar to the processes in which the user types a keyword and an entire list of results pop up on the screen. The only difference is that all the new and growing social networking sites have now been listed in the SERP’s so that the social networking generation can get their hands on the best websites and products. This benefits both, the buyer as well as the seller.
The effective mouth publicity has now been shifted to the internet because of the tech savvy individuals. All this came into existence during the early week of 2011 and the improvements that are listed are more than expected by the search engine sites.
If all this sounds complicated, then let us get into some minute and simplistic form of the details stated above. When you open any article or blog, you’ll notice the icons of facebook, twitter, Reddit and various other networking sites. When these icons were first introduced it was only meant to share info and knowledge to the various friends listed on your networking group. But now, all the SEO’s have realized that this is something very beneficial for getting their website on top rankings on any of the search engines and that too, free of cost!
Initially only Goggle promoted this, but soon yahoo and Bing followed. The best way to promote and ad and bring it up on rankings, is either by hitting the “like” button on facebook or the “tweet” on twitter and so on. More the number of users know about these, more is your website promoted and accepted at the initial page of search engines.
Apart from Bing, the other two major search engines simply get these SERP’s on the first page. Since Microsoft has still time to gain publicity in the search engine market because most of the users (almost84%) still employ Google and about 36% use Yahoo, Bing still has a long way to go. But on the generic factor, Bing provides the surfers with good options other than social networking sites. There are still doubts if this technique of Bing will win over the Google and Yahoo tactics? But as far as the statistics are concerned the latter two have a great attraction of audiences.