Getting your website on the first page of the SERP’s of search engines without the use of SEO tactics is virtually impossible. People engaged in SEO web design are well conversant with search engine optimization strategies.
With a new decade upon us, what will be hot in online marketing has yet to be discovered. To move forward, most website owners might not need to learn any new techniques but just avoid mistakes of the past. The best starting point is with your search engine optimization
Your site should have a sitemap. This makes it easier for the search engine spiders to crawl over your page and see what content is on it. This also helps visitors locate parts of your site they might otherwise miss. Not too many visitors use them, but not having one makes your site look unprofessional.
The most important part of your SEO package when assisting your marketing campaign is the title tags on your web pages. It is essential that these title tags are relevant to the content of the page. By having the title tags relevant to the content and the keyword for that page a part of the URL, the search engine spiders can easily identify the content on your page and rank it appropriately.
As part of your SEO link building, make sure your page links are more than a common phrases like “click here” or “next”. The use of a relevant anchor text can make the difference of a visitor actually using the link or just ignoring it. It is not advisable to use the same phrase over and over again. Using keyword rich text for your anchor text will have better results.
The basic and most fundamental way to maximize your SEO web design is with what you place on the site. Just like in the beginning of the internet that is still relevant today, content is king. Injected in relevant and informative content should be carefully selected key words and keyword phrases. This is what always has and always will attract traffic to your site.
New this year with the search engines are the listing of postings from the social networks on the ranking pages. This can be advantageous to marketers to learn more about their target audience. This shows what is being posted under keywords and can lead to an insight to what will attract clients to your site. The better you know your target audience, the more successful you will become. This is why SEO link building in the social networks has become a marketer’s mecca. The posting of content with links back to your landing page is the best way to direct traffic to your site and increase your SERPs.
For 2011, the successful marketers are posting top quality content on the social networks with back links to a properly SEO home page that is easy to navigate. It’s nothing new, just tweaking the details that make the difference.