Trust is one of the most powerful SEO metrics to search engines. Once you have the exact correlation of ingredients your website is treated with VIP status. The trust variable is like greasing the wheels and can bring stability to many other SEO metrics. Although the factor of trust can create better, but the content and freshness aspect of your search engine optimization can play an important role in search engine positioning.
You see some domains out of nowhere get higher ranking? These websites either buy links or buy content from private networks. Certain co called SEO “company does not have an expertise to do SEO. They go around forums and solicit via PMs what are the best tactics to get them ranking. So they get some offers such as providing a service such as drip-feed where they can post their rehashed articles with their anchor texts in them and run their articles on those types of private networks. If they stop paying, their ranking drops. In fact their all links will be removed. So they have no choice but paying a life time salary to these networks which will be a high amount of money per year.
So what other kind of tools these types of snake oil salesmen have? Black hat software. There is no manual link building involved, they all are manual work in the back hat software as these software’s are not as good as they advertise. They are 50% functional and mastering them needs patience and time.
Search engines especially Google knows it too, but the pattern of Google Algorithm is designed to outrank such websites within a few weeks. These websites do not gain the trust.
Reputation is everything, and pages that are neglected from the very site that spawned them are not high ticket items to search engines.
A website needs the right inbound and out bound links.
Ideally, the more themed the link is, the more trust can flow through that citation to elevate your pages.