Search engine optimization and keyword ranking techniques are changed in Norway. There are four major areas that can be isolated that if improved upon can markedly increase a websites chances of being listed in a respectable position. They are as follows:
I. Less text more images and videos
The world we live in has become a place where pictures and video have replaced the written word. Far be it for me to judge, however, the common search engine user wants to be entertained. To be enlightened with a few images and a thirty second video that will give them the answers they so desperately seek. A short how to cinema far outweighs the mundane task of reading. So Google suggests that a smattering of glitter amongst the text will give your visitors a more robust experience.
II. Bounce Rate and Site presence
If a visitor to a client’s website takes only a few seconds to determine that this is not the place to find their hearts desire, this will weigh against you with Google. Although it may not cause a total melt down; visitors who leave a web page quickly are usually not happy with either the layout or the lack of data. Designing pages that intrigue the end user, as well as lead them to the promised land will add to your plus side when being measured by Google’s bean counters.
III. Anchor Text relevance
It used to be that if your anchor text was not tied to the same type of content that would weigh against you. This is not as true these days. In order to accommodate a more even flow of text as well as more images and videos it is deemed proper to use anchor text in a more visual manner not worrying so much about its relevance to the material it leads one to. This may sound silly, but who ever said being an SEO was serious?
IV. Local Listings
This is a very important part of Google’s hyper vigilance of the end users contentment. More and more a visitor to your website wants you to be within driving distance. It may be a fondness of brick and mortar, or just something as simple as they want to offer business to a local proprietor. Whatever the reason, this has become one of Google’s mantras and cannot be ignored. Several new businesses have sprung up in the wake of this revelation, one of which is the small office that will offer you a secretary, a mail box, and a local address for fifty dollars a month. This seems to placate the local masses but I am sure will soon find itself out in the cold once the blogosphere annihilates the paper address.
I hope these few suggestions have helped you in your quest to become the best SEO money can buy. Just remember, there is no replacement for good content. People who use search engines have gotten much smarter over the years and can smell a spoofed website a mile away. If you want your website to have an abundance of natural links then show a genuine concern for their needs. Put making money on the back burner and try to think of what you would want your friends and relatives to see if they visited one of your client’s websites. In the end, the golden rule always pays off.