It is becoming more and more obvious to internet marketers everywhere that to get attention and recognition to your brand you must use a holistic approach to your SEO efforts. This means not relying solely on just one type of content. Typically new internet marketers will focus most, if not all of their efforts on creating written content such as articles, press releases and reviews. Whilst it is still of value it is increasingly becoming the case that other forms of content such as pictures and videos are becoming just as, if not more important.
The reason for this is simple – with so many distractions online most people prefer to consume content in small, bite-sized chunks. This means pictures, videos and infographs are an ideal form of content to produce now. Whilst everyone is familiar with pictures and videos, some might not be aware of infographs. Infographs are simply a visual representation of information. This can be anything from a promotion of a new product to an event that’s taking place. Or it can simply be something fun such as facts about a particular subject people are interested in. The reason why this type of content is so valuable to an online marketer now is because it is the type of content that is shared most often on social networking sites like Twitter and Facebook.
There have been many infographs that have gone viral this way. A more specific type of infograph that you may have heard of is a quotograph. Quotographs , as the name suggests, are similar to infographs only they include a quote as part of the graphic. This can be a well-known quote from a renowned scholar or it can simply be something you have come up with. Often marketers like to put a humorous twist on well-known quotes. The idea is to capture a person’s interest whilst also informing them. It is an excellent way to improve your brand recognition whilst also providing valuable and unique content.
Since the latest Google algorithm changes social media and more specifically social sharing have become more important than ever. Infographs and quotographs are proven to be one of the best new forms of content that an online marketer can use. Used alongside written content and videos -quotographs provide an excellent way to increase exposure to your product or service and also entertain and inform.
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