With online shopping exploding around the world, finding new places to sell your products is becoming easier every day. For those want to expand their services to non-English speaking countries, Scandinavia is a very promising opportunity with their high percentage of internet users and unique affinity for shopping online. Mostly separated from the burgeoning debt crisis of countries like Greece, Spain and Italy, Scandinavia is fertile ground for entrepreneurs to exploit and create healthy online profits.
Scandinavia consists of four countries, Denmark, Finland, Norway and Sweden. Each country has its own unique characteristics, they speak different languages such as: Norwegian, Swedish, Finnish and Danish languages. Furthermore, they have a special affectation for the internet and have embraced it fully, doing a great percentage of their shopping online. In particular, there is plenty of online shopping Norway currently happening. Taking advantage of their online shopping habits can be a source of excellent profit potential. Here are a few tips that use SEO Scandinavia techniques and make substantial sales.
Research: The one tip that cannot be stated enough times, the more you research, the better your initial results will be. Understanding the culture of Scandinavia as well as the individual countries takes more than learning their languages and seeing the latest trends. Once you become comfortable, and then take action.
Go Local: Obvious advice, but the key to getting inside this boom is to become part of the local scene. You should create your website within the local network that most Scandinavians use, this way you can be seen as more of an insider even if the products you sell come from the US or other countries.
Blogging & Social Networks: What’s the best way to ingratiate yourself into the Scandinavian language and shopping culture? Naturally, by entering their blogosphere of course with a strong dash of social media thrown in as well. US companies such as Facebook have a strong presence in Scandinavia, so you can use this to help promote your efforts.
Take Advantage of Local Trends: Balancing your efforts to create more sales, you should research the most popular trends in each country and calculate if you can include products that might be purchased. For example, there is a strong woman’s shopping trend in Scandinavia, finding products that appeal to a particular section of women can rapidly increase your sales potential.
SEO for each Country: While they all speak the same language and have similar cultures, each of the four Scandinavian countries still retains their own identity. If you can, create different websites for each country and hone them to maximize their identification as such. Plus, each of these countries has their own trends and outlooks. For example, you should create an SEO Denmark plan that includes the nuances of the Denmark culture that would appeal only to people in that country. In fact, it would be wise to create a SEO Finland, SEO Norway and SEO Sweden folder as well to gather vital information and create a new website for a particular country when you are ready to act.
For online marketers who have entered the Scandinavian world, the results have been quite dramatic. You can also help increase your profits by entering this market as well, so think Scandinavia and reap the rewards.